Objectives & Success
Define what the campaign needs to achieve commercially and choose success measures that actually reflect that goal.
RKS Training
Campaign Strategy That Connects Activity to Results
Learn how to build marketing campaigns around a clear commercial objective, the right audience, a stronger message and a channel plan that works together from launch through to optimisation.
Strategy before activity
Build campaigns with a reason behind every decision.
A campaign should be more than a group of posts, ads, emails or promotions launched at the same time.
Strong campaigns connect an objective, audience, offer, message, creative, channels and measurement into one coherent plan.
- Start with a clear commercial objective
- Define the audience and action you need from them
- Build one consistent campaign message across channels
- Measure performance against the goal, not vanity metrics
What you will learn
Six areas behind a stronger campaign strategy.
The training takes you through the strategic decisions that should happen before launch, and the measurement and optimisation that should happen afterwards.
Audience & Insight
Understand who the campaign needs to influence, what matters to them and what may stop them taking action.
Offer & Messaging
Build a campaign proposition that is clear, relevant and easy to communicate consistently across every touchpoint.
Channel Strategy
Decide which channels have a role in the campaign and how paid, owned and organic activity should work together.
Creative & Journey
Plan how the campaign looks, sounds and moves people from initial attention through to the desired action.
Measurement & Optimisation
Build reporting around the campaign objective and use live performance to decide what should change next.
How the programme works
From campaign challenge to a strategy you can use.
Click through the programme to see how the training moves from your current campaign challenges through to practical planning and implementation.
What happens at this stage
- Review current or recent campaign activity
- Understand commercial objectives
- Identify audience and messaging challenges
- Agree what the training needs to improve
Pricing
Campaign training built around the way your business markets.
The programme is tailored around your current campaigns, audiences, channels and commercial goals so the frameworks can be applied directly to real marketing activity.
Campaign Strategy Training
Complete training programme
£399
one-off
- Discovery and campaign review
- Bespoke training plan
- Live campaign strategy training session
- Campaign planning framework
- Audience and messaging exercises
- Channel and measurement guidance
- Follow-up review session
Build campaigns where every channel is working towards the same outcome.
Book a discovery call to discuss your current campaign process, the results you are trying to improve and whether Campaign Strategy Training is the right fit.