Marketing that knows what it is trying to achieve.
RKS helps businesses turn disconnected marketing activity into a clearer plan for growth. From positioning and campaigns to lead generation, customer journeys, SEO and reporting, every piece of work starts with the commercial outcome.
Strategy first. Activity second.
The aim is to make sure the work connects back to what the business is actually trying to achieve.
Doing more marketing is not always the same as growing.
It is easy for marketing to become a collection of separate activities. Social posts go out, emails get sent, ads run, the website gets changed and campaigns appear whenever there is something new to promote.
The problem is that those activities can all look busy without necessarily moving the business forward.
RKS starts with the commercial objective and works backwards. That means understanding who you need to reach, what you need them to do and which channels or systems are most likely to help get them there.
What RKS can help with
Support can focus on a single campaign or cover the wider marketing function depending on what the business needs.
Marketing strategy
Build a clearer plan around your audience, positioning, commercial priorities, channels and the role marketing needs to play in the wider business.
Lead generation
Create offers, landing pages, outreach, nurture activity and campaigns designed to generate useful enquiries rather than just more traffic.
Campaign planning
Plan launches, seasonal campaigns, promotions and wider marketing activity around a clear objective, audience and measurement plan.
Customer journeys
Improve what happens from first contact through to enquiry, purchase, follow-up and retention so marketing works as a connected journey rather than isolated touchpoints.
SEO and visibility
Improve how your business is found through search by looking at website structure, content, local visibility and the opportunities most relevant to your market.
Email marketing
Build campaigns, nurture journeys and customer communications that support acquisition, conversion and repeat business.
Reporting
Measure marketing against business outcomes so you can see what is contributing, what is wasting budget and what should happen next.
Marketing systems
Connect forms, CRM activity, email, reporting and internal workflows so leads and customer activity are easier to manage.
Marketing packages
Choose based on whether you need a focused project, ongoing marketing management or broader strategic ownership.
Executive
For businesses that need a focused marketing project, campaign or plan without ongoing management.
- Marketing objective review
- Audience and positioning review
- One campaign or growth project
- Campaign plan
- Messaging recommendations
- Channel recommendations
- Measurement plan
- 30-day action plan
What are you trying to achieve?
Send me your details and I will get back to you to understand the campaign, challenge or opportunity.
Enquiry sent
Thanks. I have received your Executive enquiry and will be in touch.
Manager
For businesses that need ongoing planning, campaign management and marketing support without employing a full-time manager.
- Monthly marketing plan
- Campaign planning
- Lead generation support
- Email marketing support
- SEO recommendations
- Website marketing recommendations
- CRM and funnel support
- Monthly performance reporting
- Monthly strategy session
- Ongoing optimisation
Need ongoing marketing support?
Send me your details and I will get back to you to understand your current activity, team and goals.
Enquiry sent
Thanks. I have received your Manager enquiry and will be in touch.
Partner
For businesses that want RKS to take broader responsibility for marketing strategy, planning, campaigns and performance.
- Full marketing strategy oversight
- Quarterly growth planning
- Monthly campaign management
- Lead generation management
- Email and nurture strategy
- SEO and website strategy
- CRM and funnel oversight
- Marketing reporting
- Competitor monitoring
- Budget recommendations
- Monthly strategy session
- Priority RKS support
Looking for wider marketing leadership?
Send me your details and I will get back to you to understand the business, team and level of marketing ownership you need.
Enquiry sent
Thanks. I have received your Partner enquiry and will be in touch.
The packages cover strategy, planning, management, optimisation and agreed marketing activity. Paid media spend, large-scale video production, professional photography, printing and other third-party costs are quoted separately where required.
What better marketing can change
More useful leads
Build offers and campaigns around the people most likely to become worthwhile customers.
Better conversion
Improve the journey between somebody discovering the business and actually buying or enquiring.
Clearer positioning
Make it easier for potential customers to understand what the business does, why it matters and why they should choose you.
Better retention
Use customer communication, offers and journeys to create more reasons for existing customers to come back.
Better use of budget
Put more attention behind the activity that is contributing to growth and less behind activity that simply looks busy.
Better commercial visibility
Connect marketing activity with enquiries, customers and revenue so decisions are based on meaningful performance.
How the work starts
I start with what the business needs marketing to achieve. The channels and campaigns come after that.
Define the objective
We agree what needs to change and what a useful commercial result would look like.
Understand the audience
We look at who the business needs to reach, what matters to them and what should move them towards action.
Build the plan
The right campaigns, channels, messaging and customer journeys are selected around the objective.
Measure and improve
We review what happened, what contributed to the result and what needs changing next.
Common questions
Can RKS manage all of our marketing?
Can I use RKS for just one campaign?
Is social media included?
Do you manage paid advertising?
What if we already have somebody doing marketing internally?
What if I do not know which package I need?
Tell me what you need your marketing to achieve.
You do not need to arrive with a channel plan, campaign idea or list of deliverables. Start with the commercial problem and we can work out what marketing should actually do about it.