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Category: Data Analysis

19 Aug 20266 min read

How to Audit Ecommerce Tracking Across WooCommerce and GA4

A useful WooCommerce and GA4 ecommerce tracking audit follows one controlled order through the complete buying journey, then reconciles the recorded events, transaction ID, currency and value with the WooCommerce order. Start with evidence from a test journey rather than a dashboard screenshot. Google states that ecommerce events are not collected automatically in GA4, so the […]

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14 Aug 20266 min read

What Should a Small Business Marketing Dashboard Track Weekly?

A useful weekly small-business marketing dashboard should track demand, conversion, commercial value and next actions. In practice, that means a small set of measures covering visibility, qualified website activity, enquiries or orders, conversion rate, revenue or pipeline value, follow-up status and the decisions made that week. If a metric does not change a decision, it probably […]

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7 Oct 20254 min read

The 20/20/60 Ad Spend Rule: A Smarter Approach to Scaling Paid Campaigns

In an era where digital ad platforms change faster than their support chat responses, many businesses still spend like it’s 2018 throwing budgets at “what worked last quarter” and hoping the algorithm does the heavy lifting. But growth that lasts isn’t built on hope; it’s built on structured experimentation. That’s where the 20/20/60 Ad Spend […]

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19 Jul 20252 min read

How Data Analysis Can Drive Business Growth and Improve Decision-Making

Introduction In today’s digital age, businesses generate massive amounts of data but simply having data isn’t enough. The key to success lies in understanding and leveraging that data to make informed decisions. This is where data analysis becomes a game changer. At RKS Solutions, we specialise in transforming raw data into actionable insights, helping businesses […]

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